Companies today are hyper-focused on digital marketing, and while it’s crucial to maintain an online presence to remain competitive, real-world brand awareness (offline marketing) has been overlooked in the process.

For many marketing managers, it can be difficult to understand the value of these offline strategies and the power they have to inspire customers to act. But in order to
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Slogans are hard to create. Spending hours staring at a blinking cursor before coming up with an “about us” page and mission statement was hard enough, and now you have to come up with a slogan that distills all of that info into only a few words. Daunting is an understatement. Thankfully, there are some concrete tips you can follow to create a slogan that will wow your potential customers. If you keep these tips in mind, whether they see it printed on a promotional item, or beneath your logo on your website, your customers will walk away thinking positively about your company. 

Keep it Simple

Walt Whitman said that simplicity is the glory of expression, and
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Business Card Ideas for Today’s Sales & Marketing Professionals

Business cards were once seen as essential elements in building relationships with prospective clients, particularly for the purpose of sales, business development and networking in general. 

What’s the status of business card use today? Not great – but it’s getting better.

The State of Business Cards Today

While difficult to gauge,
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