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Don’t Push a Pen with Your Name, Push the Actual Product
Maybe you’re the company’s events-coordination rock star, or maybe the task of ordering promotional items plopped into your unsuspecting lap. Maybe you have an upcoming convention, and you’re (rightfully) focused on your presentation, not your company’s promo products. (Someone else is handling the swag.) Or maybe – gulp – branded goodies aren’t part of your marketing strategy.
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American Dental Association Uses Chinese Supplier: Sends 37,000 USB Drives With Virus
Infected from the moment the memory sticks hit their USB ports, American Dental Association (ADA) members didn’t stand a chance against the malware virus spread by a trusted source last year. How did a nifty data-delivery method spiral into a PR nightmare in a matter of seconds? It boils down to three loaded little words: Made in China.
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Direct-Marketing Gold: Getting People to Say Yes!
Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold,
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A Photographer’s Best Kept Secret to Keep Customers Coming Back
A ton of factors will make your photography business successful, but there’s one secret to ensuring that your customers will keep coming back – for headshots, candid photos, children’s photos, family celebrations, and more – and it’s the custom USB.
That’s because as a great photographer you have to do more than just take great pics. You must also know
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How to Make Your Business Cards Unforgettable
A good business card can mean the difference between a prospect remembering you or forgetting you. As a piece of your overall marketing plan, your business card plays a powerful role in selling your services – especially for the minimal investment it requires. Making a good impression and leaving a lasting impact on the people you meet involves carefully planning
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10 Ways Photography Pros Make More Money
Photography professionals rely on multiple skills to build a successful business. Do you have what it takes to make your photography biz one of the premier service providers in your area? Building a business takes time. You probably won’t get overnight success, but with some industry insight into how the pros are making more money, you can get your business
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7 Ways to Make Your Business Cards Flop
“Look at that subtle off-white coloring. The tasteful thickness of it. Oh, my God. It even has a watermark.”
— Patrick Bateman (American Psycho)
Your business doesn’t have to be among the ranks of Google or Facebook to get results with your business card. You also don’t need to spend a ton of money on design or style.
For your
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5 Shocking Mistakes Businesses Make When Choosing Promotional Products
Choose the wrong swag, and your investment in promotional products could tank.
Select the right product, and you’ll gain all of the benefits a well-chosen item offers.
In reality, businesses often get caught up in the potential benefits that a promotional product could deliver, and easily fall into the trap of making common mistakes when choosing an item. Instead of
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How to Turn Your Trade Show Event Into a Roaring Success
Selecting a useful, eye-catching promotional product to give away at your next trade show is just one step in an effective strategy. If you want the show to be a roaring success, you need more than an item that grabs attention. A foundational trade show strategy gets people lining up at your booth and making a purchase at the follow-up
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How to Fast Track Your Promotional Product Marketing Strategy
If someone asked you about your target market, would you be able to answer their questions with confidence? For many businesses, the desire to know their target market is there; however, it’s easy for companies to get caught up in the other important daily tasks of running a business, marketing their products, and responding to customer inquiries without really knowing
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