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The Ultimate Guide to Custom Packaging
McDonald’s Happy Meals, Tiffany & Co.’s robin egg bags, Amazon’s smiling cardboard boxes — just reading those words instantly conjures up images of each piece of packaging. That’s because each of them has something in common: They stand out in crowded markets by embodying the unique brands they represent.Couldn’t you benefit from custom boxes or packaging that do the
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The Ultimate Guide to Custom Packaging
McDonald’s Happy Meals, Tiffany & Co.’s robin egg bags, Amazon’s smiling cardboard boxes — just reading those words instantly conjures up images of each piece of packaging. That’s because each of them has something in common: They stand out in crowded markets by embodying the unique brands they represent.Couldn’t you benefit from custom boxes or packaging that do the
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What Makes Custom USB Vendors Different?
It’s an important question, what makes us different, and for one simple reason: a search “custom usb drives” in Google and you’ll get more than 400,000 hits. That’s a lot of options for anyone who wants to grow their business with custom flash drives, and the number of possibilities gets even more dizzying when you expand the
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Don’t Push a Pen with Your Name, Push the Actual Product
Maybe you’re the company’s events-coordination rock star, or maybe the task of ordering promotional items plopped into your unsuspecting lap. Maybe you have an upcoming convention, and you’re (rightfully) focused on your presentation, not your company’s promo products. (Someone else is handling the swag.) Or maybe – gulp – branded goodies aren’t part of your marketing strategy.
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Targeting Promotional Products for an Event? Avoid These Mistakes
Promotional product success begins well before you hand out an item at a promotional event or trade show. The strategy you choose will go a long way toward promoting your company and getting a return on investment in the project – instead of diminishing returns.
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How to Take The Headache Out of Trade Shows
We’ve all been there – Tired. Haggard. Bleary-eyed.
These after-effects of a trade show are not the only downsides.
To be honest, trade shows are kind of a headache. Your marketing team has to pack up product samples, promotional products, marketing materials, along with the energy to meet and greet hundreds or even thousands of attendees – with absolutely no
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How to Use Promotional Products to Increase Brand Awareness
Businesses have used promotional products for decades to help expand their reach and to drive sales. But, do they really work? As the idea of brand awareness pervades every industry and sales niche, it’s important for businesses to ascertain that an investment in promotional giveaways gets the desired results: increasing brand awareness that ultimately facilitates better sales.
So the first
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How to Build a Brand You Can Be Proud Of
Your brand is more than just the logo your team decides upon in a strategy meeting.
Your business’ brand is more than just the product line you manufacturer or sell.
It’s more than your services.
Building a brand you can be proud of depends upon much more. Let’s uncover the components that are involved in growing a successful brand that
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The Secret to Building Solid Booth Traffic
If you’ve been making a go of trade shows for any length of time, whether you’re a one-time trade show exhibitor or a seasoned pro, you know how hard it can be to stand out among all the competition.
But, if you know how to distinguish yourself from the crowd, the investment in a trade show can really pay off.