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How a Leading Car Company Saved Millions by Updating Firmware with CustomUSB
This time last year, a major American car company was reeling. They knew something ominous about a specific vehicle upgrade that their customers did not: Experts had discovered security vulnerabilities in the firmware of more than one million of their vehicles.
Based on the recall report, radios in the affected vehicles were compromised with software vulnerabilities that could let malicious
Read More ...July 27, 2016 -
Direct-Marketing Gold: Getting People to Say Yes!
Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold,
Read More ...January 27, 2016
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