-
![]()
How Business Cards Can Still Be Game-Changers
Did you know that the first business cards appeared in 15th century China? They were dubbed “calling cards” or “visiting cards.”
They served specific, social purposes like facilitating partnerships, expressing congratulations, sending condolences and providing notices of arrival or departure. They later gained popularity with England’s nobility and rich in the 1800s.
Fast forward to present day, and you’ll find
Read More ... -
How a Leading Car Company Saved Millions by Updating Firmware with CustomUSB
This time last year, a major American car company was reeling. They knew something ominous about a specific vehicle upgrade that their customers did not: Experts had discovered security vulnerabilities in the firmware of more than one million of their vehicles.
Based on the recall report, radios in the affected vehicles were compromised with software vulnerabilities that could let malicious
Read More ... -
Direct-Marketing Gold: Getting People to Say Yes!
Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold,
Read More ...
